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Art of Persuasion

Persuasive strategies for your everyday marketing needs.

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Showing posts from 2016

November 24, 2016

3 Principles Behind the Science of Consumer Reviews Effectiveness

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October 31, 2016

So similar yet so different: Nike vs. Puma's Brand Marketing

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September 29, 2016

Dogs for Doritos: A case of how emotions influence consumer behavior

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Reina Anne Regis: "I thought this blog was going to be purely about helping marketers optimize digital marketing and advertising efforts, but later on realized that sharing my views about controversial issues is also something I am passionate about. Therefore, you'll find me writing on both genres in this blog. Don't hesitate to write me to share your insights, comments, or talk about anything under the sun." Reina Anne earned her master's degree in Persuasive Communication at the University of Amsterdam. Her specialization is in persuasion, advertising, mass media, journalism, and consumer psychology.

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2016 6

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advertising1
advertising strategy1
Balmain2
Balmaination2
brand ambassadors1
brand collaboration1
brand marketing2
Cara Delevingne1
Cialdini1
classification theory1

collaboration1
consumer psychology2
consumer reviews1
conversion strategy1
Doritos1
emotional advertising1
famous endorsement deals1
H&M2
humor in advertising1
Michael Jordan1
Nike1
No Dogs Allowed1
persuasion1
Puma1
social media marketing2
social proof1
Super Bowl 20161
word-of-mouth1

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