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Art of Persuasion

Persuasive strategies for your everyday marketing needs.

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Showing posts from October, 2016

October 31, 2016

So similar yet so different: Nike vs. Puma's Brand Marketing

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Reina Anne Regis: "I thought this blog was going to be purely about helping marketers optimize digital marketing and advertising efforts, but later on realized that sharing my views about controversial issues is also something I am passionate about. Therefore, you'll find me writing on both genres in this blog. Don't hesitate to write me to share your insights, comments, or talk about anything under the sun." Reina Anne earned her master's degree in Persuasive Communication at the University of Amsterdam. Her specialization is in persuasion, advertising, mass media, journalism, and consumer psychology.

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